Your sites, specifically: the local supply is measurable — and it's there
Crusoe's geographies look remote until you count who's actually there. Two supply streams feed a local pipeline: first-time workers — the non-college-bound high-school graduates who are most of any entry-level program's intake — and career-switchers already in skill-adjacent jobs. For each region below: both streams, the unemployed reserve, and the recruitable pool as training reaches further. Every number links to the interactive explorer — check us.
AI data center campuses
Crusoe Industries manufacturing — same feeder pools, different floor
Switchgear, power-distribution and Spark module production recruit from the same skill-adjacent occupations (industrial wirers, panel builders, electrical assemblers).
Not our numbers: Carnegie Mellon's method, public BLS, O*NET and Census data
The switcher figures re-implement the Workforce Supply Chains methodology from Carnegie Mellon's Heinz College: every occupation is a 161-dimension skill vector from O*NET; workers in occupations whose vectors sit close to Electricians are the recruitable pool; BLS occupational-transfer rates estimate how many change jobs each year. First-time-entrant figures scale national ratios (the ~4.2M-person 18-year-old cohort, the 38.6% of graduates who skip college, state unemployment) to each region's employment. Both are calibrated, labelled, and fully documented in the explorer's methods section.
Stream 1 — first-time workers: most of the intake. Abilene, worked out
Stream 2 — career-switchers: Abilene's top feeder occupations
| Occupation | Skill match | Employed in Abilene | Median wage |
|---|
Who trains them: a program built for your sites, delivered through embedded local partners
Craftward designs the electrician pre-apprenticeship — curriculum, screening, employer alignment. Cotulla Education deploys it: an accredited training network of 18 campuses across 4 brands (Aviation Institute of Maintenance, Centura College, Tidewater Tech, American Lineman College) with the compliance, instructors and student-services machinery already running. In your regions, delivery embeds into the local training infrastructure that already exists — by design, not as a workaround.
Recruiting them is a funnel problem — and we're already measuring it
The funnel doesn't care which stream an applicant comes from — an 18-year-old picking trades over college, a veteran, an unemployed worker, or an HVAC tech chasing a raise all enter the same pipeline. Sourced conversion benchmarks price it from ad impression to deployment-ready completer, in media dollars. Deliberately conservative — the mid-funnel rates below are cross-industry corporate benchmarks, not program-intake rates.
Benchmarks are table stakes — the live measurement is running now
The applicants are already lining up
And the market is already buying workforce supply
What the recruiting machine costs
Two fully-costed annual scenarios from the funnel model. These are media dollars only — recruiter time and training delivery are separate, and both scenarios use the conservative corporate screening benchmarks.
| Scenario 1 · base | Scenario 2 · accelerated |
|---|
State mix reflects the four-state demand pipeline; per-site allocations are scenario shares, not forecasts, and hiring targets describe Craftward recruiting goals across partner employers — not Crusoe commitments.
Why now: $3 trillion of data center construction is about to compete for the same electricians
Everything above works today. It works less well every quarter you wait — every project in your states is fishing the same pond, and the first employer with a proprietary local pipeline pays list price for talent. Everyone else pays spot.
Named projects driving electrical-trades demand in the four scenario states (peak construction jobs where reported):
| Project | Location | Scale / investment | Peak constr. jobs | Status |
|---|
Next steps — the data decides, not the deck
Every rate in this briefing is a benchmark until it's measured in your geography — which is why the smoke test above is already in market.
- Now: TikTok and Google Ads campaigns live across Texas trades audiences; the dashboard above updates as platform data arrives.
- Next: measured rates replace the benchmarks in this briefing's funnel — real cost-per-enrollee for your geographies, not industry averages.
- Then: jointly set program scale with real local funnel data: cohort sizes, per-site hiring targets, wage bands, and Crusoe's role as partner employer.
Method, data & sources
Supply figures are computed live in this page from BLS OEWS (May 2024, all 530 U.S. metro and nonmetro areas), BLS Employment Projections 2024–34 occupational transfer rates, and O*NET 29.3 skill profiles, using the Carnegie Mellon Heinz College Workforce Supply Chains methodology — identical code paths to the interactive explorer, where the full methods, calibration and caveats are documented. First-time-entrant estimates scale national ratios to regional employment (Census 18-year-old cohort ≈4.2M; EducationData.org 61.4% college enrollment; state unemployment rates) and are labelled as estimates wherever shown. Funnel benchmarks: Appcast 2025 (trades apply rate), Jobvite 2017 (screening rates, cross-industry), Mathematica 10-state DOL study (apprenticeship completion). Demand pipeline and narrative statistics carry their sources inline; snapshot July 2026. Skill transferability is not guaranteed labor supply — wages, licensing and local conditions gate actual moves.
Interactive version of this briefing: crusoe.craftward.org