Prepared for Crusoe · workforce supply briefing · July 2026
CRAFTWARD deployed with Cotulla Education & embedded local training partners

The electricians you need already live where you build.

You want local hires in remote markets — so we counted the labor within commuting distance of every Crusoe site: the first-time workers entering each year, the career-switchers one bridge program away, and the exact media cost of recruiting them. Every number computes live from public BLS, O*NET and Census data — click through and check us.

Your sites, specifically: the local supply is measurable — and it's there

Crusoe's geographies look remote until you count who's actually there. Two supply streams feed a local pipeline: first-time workers — the non-college-bound high-school graduates who are most of any entry-level program's intake — and career-switchers already in skill-adjacent jobs. For each region below: both streams, the unemployed reserve, and the recruitable pool as training reaches further. Every number links to the interactive explorer — check us.

AI data center campuses

And wherever the fourth Texas campus lands, this analysis is ready the day it's announced.

Crusoe Industries manufacturing — same feeder pools, different floor

Switchgear, power-distribution and Spark module production recruit from the same skill-adjacent occupations (industrial wirers, panel builders, electrical assemblers).

Not our numbers: Carnegie Mellon's method, public BLS, O*NET and Census data

The switcher figures re-implement the Workforce Supply Chains methodology from Carnegie Mellon's Heinz College: every occupation is a 161-dimension skill vector from O*NET; workers in occupations whose vectors sit close to Electricians are the recruitable pool; BLS occupational-transfer rates estimate how many change jobs each year. First-time-entrant figures scale national ratios (the ~4.2M-person 18-year-old cohort, the 38.6% of graduates who skip college, state unemployment) to each region's employment. Both are calibrated, labelled, and fully documented in the explorer's methods section.

Stream 1 — first-time workers: most of the intake. Abilene, worked out

Stream 2 — career-switchers: Abilene's top feeder occupations

OccupationSkill match Employed in AbileneMedian wage

Who trains them: a program built for your sites, delivered through embedded local partners

Craftward designs the electrician pre-apprenticeship — curriculum, screening, employer alignment. Cotulla Education deploys it: an accredited training network of 18 campuses across 4 brands (Aviation Institute of Maintenance, Centura College, Tidewater Tech, American Lineman College) with the compliance, instructors and student-services machinery already running. In your regions, delivery embeds into the local training infrastructure that already exists — by design, not as a workaround.

Recruiting them is a funnel problem — and we're already measuring it

The funnel doesn't care which stream an applicant comes from — an 18-year-old picking trades over college, a veteran, an unemployed worker, or an HVAC tech chasing a raise all enter the same pipeline. Sourced conversion benchmarks price it from ad impression to deployment-ready completer, in media dollars. Deliberately conservative — the mid-funnel rates below are cross-industry corporate benchmarks, not program-intake rates.

Benchmarks are table stakes — the live measurement is running now

The applicants are already lining up

And the market is already buying workforce supply

What the recruiting machine costs

Two fully-costed annual scenarios from the funnel model. These are media dollars only — recruiter time and training delivery are separate, and both scenarios use the conservative corporate screening benchmarks.

Scenario 1 · baseScenario 2 · accelerated

State mix reflects the four-state demand pipeline; per-site allocations are scenario shares, not forecasts, and hiring targets describe Craftward recruiting goals across partner employers — not Crusoe commitments.

Why now: $3 trillion of data center construction is about to compete for the same electricians

Everything above works today. It works less well every quarter you wait — every project in your states is fishing the same pond, and the first employer with a proprietary local pipeline pays list price for talent. Everyone else pays spot.

Named projects driving electrical-trades demand in the four scenario states (peak construction jobs where reported):

ProjectLocationScale / investment Peak constr. jobsStatus

Next steps — the data decides, not the deck

Every rate in this briefing is a benchmark until it's measured in your geography — which is why the smoke test above is already in market.

  1. Now: TikTok and Google Ads campaigns live across Texas trades audiences; the dashboard above updates as platform data arrives.
  2. Next: measured rates replace the benchmarks in this briefing's funnel — real cost-per-enrollee for your geographies, not industry averages.
  3. Then: jointly set program scale with real local funnel data: cohort sizes, per-site hiring targets, wage bands, and Crusoe's role as partner employer.
A skeptic's favorite offer: if the local demand isn't there, the test says so for the cost of a media experiment — and if it is, you'll have the first proprietary talent pipeline in markets where everyone else is paying spot.

Method, data & sources

Supply figures are computed live in this page from BLS OEWS (May 2024, all 530 U.S. metro and nonmetro areas), BLS Employment Projections 2024–34 occupational transfer rates, and O*NET 29.3 skill profiles, using the Carnegie Mellon Heinz College Workforce Supply Chains methodology — identical code paths to the interactive explorer, where the full methods, calibration and caveats are documented. First-time-entrant estimates scale national ratios to regional employment (Census 18-year-old cohort ≈4.2M; EducationData.org 61.4% college enrollment; state unemployment rates) and are labelled as estimates wherever shown. Funnel benchmarks: Appcast 2025 (trades apply rate), Jobvite 2017 (screening rates, cross-industry), Mathematica 10-state DOL study (apprenticeship completion). Demand pipeline and narrative statistics carry their sources inline; snapshot July 2026. Skill transferability is not guaranteed labor supply — wages, licensing and local conditions gate actual moves.